Open to Opportunities
Ciera Collins
Demand Generation Manager, Global Campaigns

Building scalable GTM engines that impact pipeline and revenue growth
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10
Years
of marketing experience
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Global Campaign Management
Lead intgraated global GTM campaigns
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Revenue Growth
Increased ARR ~5X in three years
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Increase Conversion Rates
25% Lead-to-opportunity rate (5% industry average)
About

Nice to meet you

Growth-Focused Demand Generation Manager

I’m a Demand Generation leader focused on building scalable, repeatable growth engines for B2B SaaS companies. My approach to demand generation goes beyond launching campaigns.

I design global full-funnel systems that connect GTM strategy, integrated campaigns, lifecycle optimization, and Sales/RevOps alignment to drive measurable pipeline and ARR.

I partner closely with Sales, RevOps, and Product Marketing to ensure demand generation efforts are measurable, aligned, and built to scale as the business grows.

Expertise

What I Own & Operate

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Global Campaign and GTM Strategy
Own end-to-end demand generation strategy across product launches and integrated go-to-market campaigns.
Scaled ARR from $8M to $48M+
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Channel Optimization
Own strategy and optimization to across paid media, webinars, events, email, web, content and more to ensure high performance across the funnel
25% lead-to-opportunity rate
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Lifecycle and Nurturing
Design and optimize lifecycle programs to accelerate movement from acquisition through conversion and expansion.
40% increase in SALs/SQLs
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Webinar Programs
Build and scale webinars as a core demand channel influencing pipeline and revenue.

3,100+ registrants | 1,600+ live attendees
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Sales Enablement
Partner with Sales to deliver campaign context, insights, and enablement that support deal velocity across SALs/SQLs.
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Actionable Reporting
Own performance reporting and attribution to connect global campaign programs directly to pipeline and ARR impact.
Experience

Where I've Worked

Recast Software - B2B Saas
Demand Generation Manager
September 2022 – Present
Recast Software - B2B SaaS
Founding Campaign Manager
May 2022 – September 2022
Shea Homes - B2C Real Estate
Online Marketing Specialist
2020 - 2022
ReedHill Ventures - B2B Agency
Founding Marketing Manager
2020
mma, inc. - B2B Engineering
Founding Marketing Manager
2018-2019
Skills

My Toolkit

Core platforms I use to execute, measure, and scale demand generation programs.
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Salesforce
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Marketo
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GA4
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ABM Platforms
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LinkedIn Ads
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Sequel
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ON24
FAQ

Questions I get most

How do you measure campaign success and performance metrics?
Do you work cross functionally?
How do you utilize AI?