Context
Product launches required a more scalable approach to generate demand that extended beyond attendance into measurable pipeline impact.
My Role
Owned webinar-led demand strategy, from planning through pipeline attribution.
Strategy & Approach
- Repositioned webinars from one-off events to a repeatable demand engine
- Focused on anticipation, education, and relevance rather than hard selling
- Designed pre- and post-program flows aligned to funnel stage and sales follow-up
Results
- 3,100+ registrants
- 1,600+ live attendees
- $3.4M+ pipeline influenced
Strategic Differentiator
Programs that prioritized education over promotion drove stronger engagement and more durable pipeline impact downstream.
